KONA, a new compact sport utility vehicle to be added to Hyundai’s lineup, is expected to launch in Europe at the end of this year after its first show at the 2017 Frankfurt Motor Show.
Hyundai expects to increase its market share in Europe through Kona.
“Hyundai Motor plans to enter the subcompact crossover segment, which is booming in Europe with Kona as its front line, and sales at the Frankfurt Motor Show will be publicized after September and full-fledged sales will begin at the end of the year,” the US auto magazine Automotive News said. .
The media quoted Hyundai Motor official channel as saying, “Kona said that Hyundai is the model that will play a decisive role in winning the market share among other Asian companies that have entered Europe by 2021.”
Toyota’s sales in Asia last year grew by 7 percent to 596,515 units, while Nissan fell 1.2 percent to 549,013 units. Hyundai Motor sold 499,222 units, up 4%.
Automotive News predicts Kona will compete with Renault Captur and Nissan Juke when it launches in Europe.
In addition, the new car will be equipped with four-wheel drive technology through sharing parts with Hyundai Santa Fe, which is expected to serve as a feature of the competition model.
On the other hand, Hyundai decided to name a small SUV on Kona on March 3rd and officially declared its entry into the small SUV market. Kona is the name of a resort located on the northwest side of Hawaii’s Big Island, following the naming of Hyundai’s traditional SUV model, which uses Santa Fe, Tucson, Veracruz and other world-renowned resorts.
According to Hyundai, Kona is not only practical for innovative designs, but also has the best performance and safety in its class. Hyundai also unveiled its teaser image for the first time along with the car name disclosure. The teaser image emphasizes a sharp, forward-looking impression with LED light source applied to the front of the vehicle.